So this is quiz-mas! To support its chosen 2019 charity of the year, The Montreal Children’s Library, CBC Montreal used Marigold Grow to create a book-themed quiz to get visitors in the holiday spirit. Participants can work their way through the interactive quiz to test their knowledge on a range of Christmas literary classics, before being prompted to make their donations to CBC’s chosen charity.
Marketing campaign objectives:
- Prompt donations among website visitors to The Montreal Children’s Library
- Boost engagement and increase dwell time on the CBC website
Challenge quiz solution
As the nights draw in and the winter weather takes hold, there’s often nothing better than warming up by the fireplace with a Christmas book in hand. CBC is keeping its readers occupied this holiday season by putting their knowledge to the test with a Christmas book challenge quiz.
Complete with 10 questions, participants are provided with a one-line summary from which they can guess the title of these Christmas classics. From following the extraordinary journey of The Polar Express, to reading Charles Dickens’ classic novel, A Christmas Carol, participants can select one of the three books best described by the caption. To educate as well as engage readers, CBC also informs participants of each correct answer as they progress through the quiz.
On completion of the challenge quiz, participants can submit their entry to receive their score. CBC is then prompting users to donate to its chosen charity of the year, The Montreal Children’s Library. Participants can make their donation to the library by clicking on the call-to-action button featured on the confirmation page.
See how brands are getting inspiration from the holidays in our Holiday Campaign Book.