Next month at Signals, we’ll be sharing a ton of exciting information — including announcements about product improvements and brand new solutions we’re bringing to the market. We have to keep some things a surprise, but here’s a sneak peek at what we’ve got in store for Signals attendees:
Cheetah Digital’s vision and roadmap
Bill Ingram, our Chief Product Officer, will present Cheetah Digital’s vision for innovation in his product keynote. You’ll get an inside look at our product roadmap, which includes a new approach to data management, new solutions to create deeper relationships with your customers, new applications of machine learning and analytics, and much more.
The intersection of privacy and personalization
Today's marketers face a difficult dilemma. They're expected to create deeply personalized experiences that build and enhance customer relationships; but at the same time, they face an ever-increasing array of privacy and security regulations. The Privacy Paradox: Permission Based Marketing in a Post-Cookie World will dig into these challenges and provide useful, practical advice for navigating the privacy paradox.
The dawn of zero-party data
You probably know all about first-party and third-party data. But there’s a new addition to the data party: zero-party data. This is data that consumers share willingly and voluntarily — and it represents a tremendous opportunity for marketers who know how to obtain and use it. Our recent acquisition of Wayin opens up a new world of data for our customers — we’ll share details at Signals.
Taking our new releases on a test drive
You’ll also be able to test-drive our new releases — not just see them on a screen. The Solutions Experience Zone will offer a closer look at our innovations and demos from our experts. If you’re curious about new offerings, now is your chance to ask our experts your questions and maybe even kick the tires!
So, have you registered yet?! Discounted hotel rooms at the Marriott Marquis Chicago are still available. Start by completing your conference registration, and then you’ll receive an email with details about the rest of your trip. See you in Chicago!
Brittany Luebke is a Content Marketing Strategist at Cheetah Digital. You can find her writing through our corporate social media channels, so follow Cheetah Digital on LinkedIn, Twitter, and Instagram. She has worked with email marketing programs since 2007, and her work has won awards from dotComm, Hermes Creative, and MarCom, as well as recognition from Really Good Emails.