Marigold Grow has always been a tool that empowers marketers to acquire zero- and first-party data and permissions with exciting, value-driven campaigns. With a library of over 85+ pre-built experiences, non-technical marketers can have a campaign up and running within just a few hours. And with our new release, we’re letting marketers expand those possibilities.
The best campaigns have the brand (and compliance) at heart
We’ve seen millions of campaigns play out since we’ve launched Experiences and we’re amazed by the creativity we’ve witnessed. With the jumping-off point of the experiences in our library, brands have gathered thousands of data points that allow them to better know and engage with their customers, turning every interaction into a moment of value.
Up until now, the best way for marketers to launch new experiences quickly, was to customize one of the system templates from our Experience Library or clone their own brand experiences. But as we’ve seen the usage of Marigold Grow expand across brands, markets, and teams, we wanted to make it even easier for everyone in an organization to adopt already successful experiences and highlight those that have been recommended for use for specific events.
Introducing your own Experience Library
Brands can now re-use their best creations because we are giving them tools to create their own private library of experiences. This means that they can easily create a template for other teams or team members, and roll it out across brands and markets in a fraction of a time.
With the increasing pressures around data collection and data privacy, marketers need the right enterprise-level tools to safely allow the creation of data collection experiences across the organization. We’ve introduced user role restrictions that make sure that only a handful of selected individuals within the organization can access and edit the data capture form, minimizing any potential risk around data collection at scale. No need to worry whether their experiences have the right data fields in the form, the correct legal language included, and or the right privacy settings — the new brand template includes all of the preferred settings, which can then be cloned for use by other teams, departments, or brands.
Think of a new product launch, event signup, newsletter registration, or a brand giveaway — these are all timely experiences you’ll want to make accessible to every department to use during important events while also making sure that settings, privacy rules, and restrictions stay consistent to your brand across experiences.
Benefits of creating your own Experience Library
The Experience Library has been designed to speed up the ideation and experience-creation process, allowing your teams to focus their efforts on the overall marketing strategy and creative campaign ideation instead.
Over time, brands will begin to build their own library of reusable experiences that can be easily found in the Experience Library under “Account Templates” and reused for cyclical marketing events, across brands, by other team members, and more. There are many benefits to this new library, brands can:
- Drive consistency across brands and markets
- Ensure compliance
- Empower more junior team members
- Drive efficiency
- Save time and resources
We hope this enhancement allows for an easier way to expand usage across your brands and teams and can’t wait to see all of the new and creative ideas that will come out of it. If you have any questions, please feel free to reach out to us or check out Experiences support at the link below.
