On a quest to find new sponsors, the National Women’s Soccer League teamed up with its current sponsor, Budweiser to launch its latest campaign, The Future Official. Built entirely using Marigold Grow, the content hub works closely with fans to browse all potential sponsors of the league, pledge their support for them, and show brands around America why they need to become NWSL sponsors.
Marketing campaign objectives
- Learn, understand, and confirm fans’ brand and product preferences
- Collect valuable zero-party data and marketing opt-ins for future communications from Budweiser
- Use social sharing actions to boost social engagement and maximize campaign reach
Content hub solution
As featured in Forbes, NWSL teamed up with sponsor Budweiser in its latest creative initiative on the hunt to expand its sponsorship portfolio. From its current sponsorship with Budweiser, NWSL learned that the power of fans’ support goes way beyond simply supporting their favorite soccer team, or player, but also the associated brand. So while many brands are deciding whether they will make a tangible ROI, NWSL wants to prove to those brands that their customer-base is already there waiting for them.
From deodorants and eyewear, to pet food and condiments, NWSL teases opportunities for brands in nine categories to become official sponsors of the ever-expanding soccer league. Fans can select the tile of the product they wish to pledge for sponsorship, and are required to submit a small amount of PII data to confirm their submission. Fans are also required to confirm their consent for Budweiser and its affiliates to provide relevant product and marketing information via email.
To maximize campaign reach and drive further entries, fans are encouraged to share the content hub through the social media share buttons, and tag the sponsors they’d like to see in the league.
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