To get food lovers’ taste buds salivating, Borgata Hotel Casino & Spa published The Ultimate Food Experience competition to select the best dish from the world’s leading chefs. From mouthwatering Moroccan lamb to luscious lobster bisque, culinary connoisseurs could vote for their favorite to decide the Ultimate Dish.
Marketing Campaign Objectives
Showcase Borgata and their chefs as world leaders for fine dining experiences
Collect marketing opt-ins for future campaigns
Capture valuable first-party data
Voting Competition Solution
Borgata boasts some of the world’s leading chefs amongst its roster, constantly wowing wannabe gastronomes with their delectable dishes and culinary creations. To celebrate this, Borgata put together a menu of it’s 20 ultimate dishes with the chefs that created them on a Cheetah Experiences-powered microsite.
To get involved, participants simply clicked on their favorite dish on the menu provided. Next, they were presented with a simple data capture form where they needed to submit a small amount of personal data to cast their vote. Participants were also given the chance to opt-in to join Borgata’s marketing list and receive future communications.
To give participants that extra nudge to enter, Borgata dangled a tantalizing value exchange. In return for entering, one lucky participant would win a two-night stay in a premium Opus Suite complemented by a $1,000 Borgata gift card. A further 10 runners-up would win $100 Borgata gift cards.
Danny is a Content Marketing Manager for Cheetah Digital. Danny has spent his career in disruptive tech start-ups driving content strategy with a current focus on how brands can connect with modern consumers through a philosophy rooted in self-reported preference data. When he’s not extolling the value of zero-party data, he is guaranteed to be out running.