Not only did Bloomin’ Brands recently triple their off-premise sales, they've managed to keep their entire staff on, including full-time and hourly workers. How did they do it? Michael Stutts, the Chief Customer Officer at Bloomin’ Brands shows how their philosophy of putting people and good food first has made all the difference.
That foundation, plus a focus on data and multi-channel messaging, means that Bloomin’ Brands has been able to be agile from the start. Tim and Richard meet up digitally with Michael to discuss the changes Bloomin’ Brands, home to Outback Steakhouse, Carrabba's, Bonefish Grill, Fleming's Prime Steakhouse & Wine Bar, and Aussie Grill, has seen, how data around customers is shaping their messaging and loyalty, and the interesting shift in their customer demographic.
Plus, you'll learn the mouthwatering menu items that would make up Michael’s Bloomin’ Brands dream meal. Hear that and more on the latest episode of Cheetah Digital’s Thinking Caps podcast.
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Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.