In partnership with MARS Chocolate, BestDay.com has integrated the power of in-store marketing within its digital coupon sweepstakes hosted on its Mexican website.
Marketing Objectives
- Increase footfall within OXXO convenience stores and drive sales of MARS chocolate
- Use coupon incentive to maximize online travel sales bookings with BestDay.com
- Capture valuable audience data for future marketing promotions from BestDay.com
Coupon Sweepstakes Solution
Travel booking website, BestDay.com, has partnered with M&M’s not only to combine consumers’ love of chocolate and vacations, but more importantly they’ve incorporated the power of in-store marketing with online digital activations. Using Marigold Grow, BestDay.com has published an interactive coupon sweepstakes to its Mexican website, where chocolate lovers and vacation fanatics can get involved.
Participants are required to visit any OXXO (Mexico’s popular convenience store) and purchase a MARS chocolate — including M&M’s®, MilkyWay®, Snickers® and Dove®. Customers can then head straight to the campaign page hosted on BestDay.com’s website, and click on the call-to-action button ‘Get Coupon’ to complete the form, submitting their name and email address, together with the receipt ID. In return, participants will receive a confirmation email with a coupon to redeem a $500MXN voucher for their next booking with BestDay.com.
To further engage with participants, BestDay.com included a second activation, in which fans can enter for the chance to win one of the two grand prize trips to the bustling city of New York or the sunny beaches of Cancun. Entrants must follow the call-to-action “Participate for a trip,” where they will be directed to a form submission. To capture valuable audience data, participants are required to complete their personal details including their name, birth-date, email and phone number before they are able to participate. BestDay.com will then re-direct fans to a time-assessed rotating question quiz, where they are required to answer each question correctly in the shortest time possible. With new questions updated daily, the activation takes fans on a new challenge each and every day.
