It’s more essential than ever that marketers take a step back from tracking and stalking consumers across the internet — and take a step forward into building actual relationships with them. However, this is easier said than done. Together with Raconteur, Cheetah Digital has contributed to a panel including brands like AB InBev, Dixons Carphone, and Anthropologie to take a look at how marketers can engage consumers using data in a non-creepy way, and how diving into data and insights can actually spur creativity.
In an insightful roundtable discussion, Cheetah CMO Richard Jones joins Hugh Cullman, Director of Connections & DraftLine at AB InBev; Dan Rubel, Brand & Marketing Director at Dixons Carphone; and Rob Worthington, Customer Director at Anthropologie.
See the answers to questions like:
What insights are marketers using to improve the customer experience?
Where are you gathering the most valuable insights from?
Is there a “back to basics” approach to targeting?
Could too much data stifle creativity?
Is there enough respect for the marketer’s judgment compared to the data?
How do marketers make data sources relevant for customer targeting?
If you’re a marketer in need of some guidance or even inspiration around data, insights, and customer engagement strategies, this is a great way to get an inside look at what’s happening in the industry. You can check out the whole session below.