With consumers staying home, retailers are having to quickly pivot to find engaging and interactive ways to connect with their customers. And with consumer’s expectations changing, retailers have to keep in mind what’s right for the customer over company gain in order to stay ahead of their competition and keep consumers engaged. This significant shift in behavior to a more online-centric shopping experience has retailers facing rapid digital transformation, looking to bring together all of their different channels so they can meet the customer in the right channel, at the right time, with the right content.
As part of our Signals20 Content Series, we’re joined by Estée Lauder’s GM of Online and Omni-Channel, Katherine Mamontoff, to discuss digital practices and strategies that will enhance the online shopping experience and set retailers up not just for today, but for the future.
For some real choice cuts and highlights continue scrolling through the below.
Thoughts of GOLD from Katherine
Katherine discusses the importance of bringing all of your data into one place in order to provide the best experience for the consumer
Katherine discusses the shift in consumer behavior and how it’s affected the retail business model
Katherine discusses the ways retailers can meet the consumer’s latest expectations of a personalized experience, meeting them where they want to be spoken to, when they want it, and with the content they want.
Full podcast with Katherine
Watch the full retail panel below.