The cookie is crumbling, and media marketers are needing to develop new ways to collect data while managing ever-increasing privacy regulations. While brands find new and innovative ways to keep readers engaged, it’s imperative to maintain a cohesive data collection strategy. But, where should you start?
As part of our Signals 20 Content Series, we’re joined by Meredith’s own Brooke Phillips, and Signals veteran and Bauer Media executive, Maria Reyes, to discuss their strategies to collect data and keep their viewers engaged.
For some real choice cuts and highlights continue scrolling below.
Thoughts of GOLD from Brooke
Brooke talks about the ways in which Meredith cross-pollinates across brands to retain their members.
Brooke discusses the importance of strategically collecting the right data at the right time.
Brooke discusses a really interesting project Meredith is working on, which includes building up a database through behavioral tags to better personalize communications.
Full Podcast with Brooke
Thoughts of GOLD from Maria
Maria discusses the best way to build up your database.
Maria discusses the future of marketing with smart speakers
Full Podcast with Maria
See the full episode below.