Of all the businesses affected by the global events of 2020, those in the Travel and Hospitality sector have been impacted the most severely. As part of our Signals Practitioner Panel series, we hosted the two guests who have helped their brands navigate these challenging times. These two guests specialize in assisting travelers arriving at their destination and helping them get comfy when they do. The topic up for discussion, "How Marketers in Travel & Hospitality are Taking on an Unpredictable Year and Beyond."
Holly Moorland is the Director, Customer Engagement Platforms & MarTech at Hilton Hotels. Holly leads the email and mobile marketing team responsible for executing all the enterprise-level communications globally. This team heavily leans on its martech stack, which includes Cheetah Messaging.
Everton Steward is the Senior Manager of Information Technology at Cayman Airways. Everton has recently helped to oversee the implementation of Cheetah Loyalty in 2019. Hear why they made the switch, how they will look to evolve the program post-COVID-19, and the benefits they are already seeing.
For some real choice cuts and highlights, continue scrolling through the below.
Thoughts of GOLD from Holly
What level of personalization does Hilton try to achieve? At the core, they always strive to be relevant. What they need to hear has been one of the most significant changes since Covid.
Which mediums do Hilton look to reach their customers on, especially with some many channels available and regional differences.
Holly reviews the changes Hilton has made because of Covid, which will be continued long term.
Cheetah Digital and Hilton Hotels; we discuss messaging software and services.
Full Uncaged Wisdom podcast with Holly Moorland
Thoughts of GOLD from Everton
What Cayman Airways have looked to when setting the foundations for a successful loyalty program, and how this can be evolved, including Segmentation, Points Transfer, and D2C communications.
Why Cayman Airways decided to migrate onto Cheetah Loyalty. Compare and contrast with the past, embracing a more agile technology.
Everton discusses how the marketing team is looking to evolve the Loyalty Program using Cheetah functionality, such as Social Rewards and Gamification, and just using the reporting dashboards to glean real-time insight into campaigns.
Everton tells us more about the Cheetah Loyalty journey they have been on over the past 18 months.
Full Uncaged Wisdom Podcast with Everton
Check out the full Travel & Hospitality panel below.
Julian is the Senior Director of Client & Vertical Content for Cheetah Digital. Prior to this Julian was the Head of Customer Success & Account Management for Experiences in AMER. Over the past 10 years, he has been focused on making strategies and software really work for brands and the digital marketers trying to implement them. Englishman in NYC, Demo DJ, and the line is a dot to him. ¯\_(ツ)_/¯