We’ve come a long way from dropping our business cards in a fishbowl as an expression of loyalty and a way to build a database. Or even from the Scratch & Save cards that our guest Adam Posner started out his career selling to businesses.
Hailing from halfway around the world, Adam Posner is the CEO and founder of The Point of Loyalty and joins us from Australia today on the Thinking Caps podcast to talk about loyalty from the ground up. Where to start? Adam says defining what "loyalty" means to a brand is essential before even thinking of starting a program. He shares the insights gained from his numerous studies over the last decade called For Love or Money, as well as the three reasons consumers join loyalty programs and why brands should be placing their loyalty program in the "asset" category.
Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.