As we move deeper into 2021, many of us will be encountering a changed landscape, especially retailers and retail marketers. In a recent survey done by Gartner, analysts found that CMOs are more likely to be looking inward in the coming months, focusing their efforts on their already existing markets instead of trying to break into new ones.
79% of retail CMOs are focusing on existing markets to fuel business growth
To do this well, retailers must have a strong data strategy in place — one with plenty of high-impact data. What’s high-impact data? According to Gartner, it’s often the type of data that’s found inside of a loyalty program.
However, even though retailers have some of the best loyalty programs available, if these brands haven’t been focusing on the fundamental drivers of loyalty to drive their programs, they may find their resource is lacking.
That’s where this report comes in. Featuring 10 best practices that will help you improve your retail loyalty program, you’ll come away having learned how to better leverage data collected from loyalty programs, what type of data you should be collecting, and how to implement metrics that help you understand how your program is doing.
Retailers, download this report to help drive your loyalty initiatives this year.