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Spotlight: Next Best Experience

Marketers must leverage data to power personalization efforts, but customers are more likely to volunteer their data if the experience offers a targeted value exchange.

Relationship marketing

What is Relationship Marketing?

Relationship Marketing goes beyond trying to acquire new customers, and establishes a true value exchange with existing customers across the customer lifecycle

Podcasts:

Email Marketing Benchmark Report, Q1 2022

Email Benchmark Stats Across Industries for Early 2022

Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.

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Building Loyalty In a Recession

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting. 

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2022 Digital Consumer Trends by Age Group

Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.

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