Apple recently announced that they will no longer include tracking pixels or allow IP tracking in their native Mail app. This is a big disruption to email marketers and reporting/analytics, but it doesn't need to be.
"By having these conversations in our workspaces, by educating and building alliances with the people we interact with every day, we can start to ensure that Black people in our offices, friend circles, and communities are given those promised unalienable rights completely, fairly — and freely." Read more from Liz McLemore, Director of Services Offerings at Cheetah Digital, on Juneteenth.
We’ve created a series of buyer’s guides that will hopefully help to ease, if not simplify, the process of exploring different types of technology available. Download it here.
Check out this report to find out how marketers can balance data and insights to deliver the best consumer engagement strategies and how data can inform this process without overwhelming creativity and experience.
We understand that end consumers are inundated with marketing messages coming to them from all channels, through any possible and impossible touchpoint, and therefore we truly value that one moment your brand may have with them and we focus on helping you make the interaction as engaging and as relevant as possible. That’s why we have introduced branching logic.
"We should never be required to bury the person we have fought for in order to maintain employment and survive." Read more about honoring the authentic self, from Sarah Yeazel, Services Product Marketing Manager at Cheetah Digital.
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.
With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships and deliver better personalization
Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.
Cheetah Digital proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.