What is Relationship Marketing?
According to Gartner, personalization remains a priority for digital marketing leaders. Relevant & timely messaging is key to educating customers, minimizing friction and building purchase
The Power of Humor to Drive Organizational Change with the Marketoonist
Tom Fishburne aka the Marketoonist delivered this laugh-out-loud session about how you can implement cultural change to empower and inspire your team.
Signals21 Week 5 Recap: Forget the Vanity Metrics, Customer Lifetime Value is What Moves The Needle
Week 5 at Signals21 we talked to leading brands about how they have reimagined loyalty to progressively profile customers and build long-lasting relationship
Let’s Talk Loyalty: Connecting with Customers Through Compelling Content & Experiences
Cheetah’s CMO, Richard Jones joins the ‘Let’s Talk Loyalty’ podcast to discuss how customer values have changed, and it's time for us as loyalty marketers to ensure our approach evolves
Signals21 Week 4 Recap: Connecting With Your Customers on the Right Channel, With the Right Message, at the Right Time
Week 3 at Signals21 we explored how marketers can deliver a truly consistent experience, where channels and touchpoints revolve around the customer.
Spotlight: Next Best Experience
Marketers must leverage data to power personalization efforts, but customers are more likely to volunteer their data if the experience offers a targeted value exchange.
Podcasts:
Jesse Redniss: Putting Performance Privacy to Work for Your Brand
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email Benchmark Stats Across Industries for Early 2022
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.
Building Loyalty In a Recession
Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting.
Marketers Say: Owned Channels + Loyalty Will Help Them Through the Recession
With a looming recession follows budget concerns from both marketers and their brand’s customers. Marketing budget reductions will force marketers to become even more financially conscious. What will marketers do to survive an impending recession?
Forrester: A Marketer’s Guide To Apple’s Consumer Privacy Features
With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships and deliver better personalization
SIGNALS22: NEW SESSIONS ADDED
The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.
How (and Why) We Solved the MPP Data Problem
Marketers we must acknowledge the consumer interest in privacy and respect that many consumers will gladly embrace technology that prioritizes privacy. We have the solution.
2022 Digital Consumer Trends by Age Group
Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.
Cheetah Digital Named “Challenger” In Gartner Magic Quadrant For Multichannel Marketing Hubs
Cheetah Digital proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Enterprise Loyalty: Build Lasting Emotional Relationships
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
Retention Marketing: Find and Nurture Your Best Customers
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
Relationship Marketing: The Future of Omnichannel Personalization
Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.
