Blog

Cross-channel Marketing: Deliver Messages That Resonate and Delight

The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving. However, it isn’t time to pat yourself on the back for a job well done just yet. You’re generating a lot of one-and-done business. Customers are still churning, and it costs a lot of money to replace them. A common contributing cause to this problem is email operating in a silo from other critical channels.

Messaging at Scale: Accelerating Email and SMS Programs

As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this new world, we are all under more pressure than ever before and are required to do more in less time.

Data Enrichment: Know All That Is Knowable About Your Customers

So you’ve made initial contact and you have the customer’s basic information. If you want to turn this into a fruitful relationship, you’re going to need more than just their name and email address. But to get more personal information, you’ll first need to generate trust. Offer—and deliver—value. Keep in mind that they don’t have to give you anything. It’s not just about what you want. It’s about consumer and brand coming together in a mutually beneficial relationship.

Value Exchange, Personalization, Relationship Marketing

Value Exchange: The Foundation of Relationship Marketing

Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone’s

How to Map Influencer Marketing to Long-Term Sales (Hint: It’s a Data Strategy)

$5-$10 billion. That’s the number that brands are prepared to spend on influencer marketing in 2020, according to a study by Mediakix. And it’s not going

4 Ways Mobile Can Operationalize Relationship Marketing

The mobile user is on their phone just over 4 hours every single day. Mobile phones are checked upwards of 96 times a day. Mobile

Podcasts:

Thinking caps thumbnail with Jesse Redniss

Jesse Redniss: Putting Performance Privacy to Work for Your Brand

Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.

Email Marketing Benchmark Report, Q1 2022

Email Benchmark Stats Across Industries for Early 2022

Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.

Building Loyalty In a Recession

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting.

Marketers Say: Owned Channels + Loyalty Will Help Them Through the Recession

With a looming recession follows budget concerns from both marketers and their brand’s customers. Marketing budget reductions will force marketers to become even more financially conscious. What will marketers do to survive an impending recession?

Forrester: A Marketer’s Guide To Apple’s Consumer Privacy Features

With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships and deliver better personalization

SIGNALS22: NEW SESSIONS ADDED

The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.

How (and Why) We Solved the MPP Data Problem

Marketers we must acknowledge the consumer interest in privacy and respect that many consumers will gladly embrace technology that prioritizes privacy. We have the solution.

2022 Digital Consumer Trends by Age Group

Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.

Cheetah Digital Named “Challenger” In Gartner Magic Quadrant For Multichannel Marketing Hubs

Cheetah Digital proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs

Enterprise Loyalty: Build Lasting Emotional Relationships

Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.

Retention Marketing: Find and Nurture Your Best Customers

New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.

Relationship Marketing: The Future of Omnichannel Personalization

Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.