Spotlight: Next Best Experience
Marketers must leverage data to power personalization efforts, but customers are more likely to volunteer their data if the experience offers a targeted value exchange.
Torchy’s Tacos: The Customer Engagement Suite Difference
From acquiring customers, engaging from a single platform and building long lasting loyalty, Torcy's Tacos talk about the Customer Engagement Suite difference.
Signals21 Week 3 Recap: A Single Source of Truth is the Foundation of Any Digital Ecosystem
Week 3 at Signals21 we explored how marketers can truly understand each customer as an individual deliver game-changing personalization.
4 Ways Cheetah Digital Is Putting Innovation Into Action
It has been a huge year for the Customer Engagement Suite. We will explore key innovations designed to help you better understand, activate, and engage your customers at the moments that matter most.
What is Relationship Marketing?
Relationship Marketing goes beyond trying to acquire new customers, and establishes a true value exchange with existing customers across the customer lifecycle
Identifying Marketer’s Biggest Challenges Today and How To Tackle Them Head On
As marketers, 2021 is definitely a year where we have to challenge previous assumptions. Signals21 is here to identify marketer's biggest challenges and tackle them head on.
Podcasts:
Jesse Redniss: Putting Performance Privacy to Work for Your Brand
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email Benchmark Stats Across Industries for Early 2022
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.
Forrester: A Marketer’s Guide To Apple’s Consumer Privacy Features
With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships and deliver better personalization
SIGNALS22: NEW SESSIONS ADDED
The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.
How (and Why) We Solved the MPP Data Problem
Marketers we must acknowledge the consumer interest in privacy and respect that many consumers will gladly embrace technology that prioritizes privacy. We have the solution.
2022 Digital Consumer Trends by Age Group
Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.
Cheetah Digital Named “Challenger” In Gartner Magic Quadrant For Multichannel Marketing Hubs
Cheetah Digital proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Enterprise Loyalty: Build Lasting Emotional Relationships
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
Retention Marketing: Find and Nurture Your Best Customers
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
Relationship Marketing: The Future of Omnichannel Personalization
Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.
