A Marketer’s Guide to Enterprise Email Marketing Platforms
Third Door Media’s MarTech Intelligence Report to help marketers select an Email Marketing vendor and drive a successful adoption.
What is Relationship Marketing?
According to Gartner, personalization remains a priority for digital marketing leaders. Relevant & timely messaging is key to educating customers, minimizing friction and building purchase consideration. We’ve all seen personalization gone wrong, whether it’s irrelevant content like “you might like” recommendations that miss the mark, failure to recognize consumer’s previous purchases, unsurfacing sensitive information about
The Power of Humor to Drive Organizational Change with the Marketoonist
Tom Fishburne aka the Marketoonist delivered this laugh-out-loud session about how you can implement cultural change to empower and inspire your team.
Signals21 Week 5 Recap: Forget the Vanity Metrics, Customer Lifetime Value is What Moves The Needle
Week 5 at Signals21 we talked to leading brands about how they have reimagined loyalty to progressively profile customers and build long-lasting relationship
Let’s Talk Loyalty: Connecting with Customers Through Compelling Content & Experiences
Cheetah’s CMO, Richard Jones joins the ‘Let’s Talk Loyalty’ podcast to discuss how customer values have changed, and it's time for us as loyalty marketers to ensure our approach evolves
Signals21 Week 4 Recap: Connecting With Your Customers on the Right Channel, With the Right Message, at the Right Time
Week 3 at Signals21 we explored how marketers can deliver a truly consistent experience, where channels and touchpoints revolve around the customer.
Spotlight: Next Best Experience
Marketers must leverage data to power personalization efforts, but customers are more likely to volunteer their data if the experience offers a targeted value exchange.
Podcasts:
Jesse Redniss: Putting Performance Privacy to Work for Your Brand
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email Benchmark Stats Across Industries for Early 2022
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.
Top US Consumer Messaging Trends Broken Down By Age
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.
Cheetah Digital Named “Challenger” In Gartner Magic Quadrant For Multichannel Marketing Hubs
Cheetah Digital proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Enterprise Loyalty: Build Lasting Emotional Relationships
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
Retention Marketing: Find and Nurture Your Best Customers
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
Relationship Marketing: The Future of Omnichannel Personalization
Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.
