A digital campaign CMS is almost certainly the major missing part of your marketing stack. And it’s this blind spot in your go-to-market strategy that’s costing you time, IT resources, and revenue.
Traditional broadcast mediums that lack innovation are out, and self-servicing platforms that enable users to create authentic, unique, interactive experiences are in. Here are 4 surefire reasons you need a digital campaign CMS to leverage campaign automation processes and cut waste and costs.
1. Infrastructure to make marketing more efficient
Imagine being able to create an infrastructure that would streamline marketing builds and make them more efficient. Unlike archaic web content management systems, the Cheetah Experiences campaign CMS helps IT professionals furnish marketers with the tools to create and design rich, interactive, real-time, social, and shareable experiences they can deliver across multiple channels.
2. Guarantee IT security
When all marketing experiences are built on one platform, you can ensure better security. No more agencies building silo campaigns, overuse of iframes across multiple digital properties, or data collected on disparate "off-platform" microsites using different technologies. With the Cheetah Experiences campaign CMS, you’re protected.
3. Reduce marketing build waste
Start slashing the marketing build waste IT departments have become accustomed to. By ensuring marketing experiences are built on the Cheetah Experiences campaign CMS, any campaign can be stored in your company app library to be shared and reused across divisions and markets over different years.
4. Protect the company against marketing staff and agency turnover
Much of marketing is a cyclical affair with the same cultural moments — such as the holidays — triggering campaigns every year. But instead of trying to reinvent the wheel every year when it’s pumpkin season, marketers can see all the Halloween campaigns launched across previous years by other markets, brands, or divisions in the company and easily select, clone, and reuse a campaign for their brand in their country.
Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.