Data collection is an integral component of developing any brand. Identifying prospects and leads, filling pipelines, nurturing relationships, and tracking data are all crucial for attaining and retaining customers.
The Marigold Grow campaign CMS furnishes brand data professionals with the tools to generate leads through eye-catching interactive experiences and a multitude of campaign types. Here are 4 strategical reasons Marigold Grow can help you reach your lead generation goals.
1. Ease of data collection and seamless integration
No need for costly rip and replace. By enlisting Marigold Grow you can have a single platform to collect data from marketing experiences across any digital channel with one integration to your data repository, CRM, and DMP. With our host of interactive digital experiences, you can attain email addresses and other lead generation data to bolster future campaigns.
2. Increase first-party data collection
Swelling your database with high-quality leads is no mean feat. There’s always the option of purchasing third-party lists, but many prospects don’t appreciate communications from brands they’ve had no previous involvement with. Then there’s hoping prospects will proffer their details for your newsletter, but it’s a little hit and hope.
The Marigold Grow campaign CMS jolts your efforts into action, quickly boosting your database and filling your pipeline by offering interactive experiences that prospects will be more than happy to exchange their email address and some personal details for.
3. Compliance and data privacy first
For Marigold Engage+, data privacy and adhering to compliance regulations come above all else. By using a central platform for managing interactive marketing campaigns that collect data, it ensures easy compliance with data privacy rules across multiple business units and countries. With Marigold Engage+, you’re in safe hands.
4. Tap into our data collection expertise
Marigold Engage+’s in-house services team is always on-hand to optimize and improve any campaign. With Marigold Grow, brands have collected over 500 million form entries across a multitude of marketing campaigns from the likes of Stella Artois, Kraft Heinz, Reckitt Benkiser, and Coca Cola.
We are experts in the strategies required to build a full CRM database, and the mechanics needed for people to give you their data.