Data collection is an integral component of developing any brand. Identifying prospects and leads, filling pipelines, nurturing relationships, and tracking data are all crucial for attaining and retaining customers.
The Cheetah Experiences campaign CMS furnishes brand data professionals with the tools to generate leads through eye-catching interactive experiences and a multitude of campaign types. Here are 4 strategical reasons Cheetah Experiences can help you reach your lead generation goals.
1. Ease of data collection and seamless integration
No need for costly rip and replace. By enlisting Cheetah Experiences you can have a single platform to collect data from marketing experiences across any digital channel with one integration to your data repository, CRM, and DMP. With our host of interactive digital experiences, you can attain email addresses and other lead generation data to bolster future campaigns.
2. Increase first-party data collection
Swelling your database with high-quality leads is no mean feat. There's always the option of purchasing third-party lists, but many prospects don’t appreciate communications from brands they’ve had no previous involvement with. Then there's hoping prospects will proffer their details for your newsletter, but it’s a little hit and hope.
The Cheetah Experiences campaign CMS jolts your efforts into action, quickly boosting your database and filling your pipeline by offering interactive experiences that prospects will be more than happy to exchange their email address and some personal details for.
3. Compliance and data privacy first
For Cheetah Digital, data privacy and adhering to compliance regulations come above all else. By using a central platform for managing interactive marketing campaigns that collect data, it ensures easy compliance with data privacy rules across multiple business units and countries. With Cheetah Digital, you’re in safe hands.
4. Tap into our data collection expertise
Cheetah Digital’s in-house services team is always on-hand to optimize and improve any campaign. With Cheetah Experiences, brands have collected over 500 million form entries across a multitude of marketing campaigns from the likes of Stella Artois, Kraft Heinz, Reckitt Benkiser, and Coca Cola.
We are experts in the strategies required to build a full CRM database, and the mechanics needed for people to give you their data.
Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies.