The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving. However, it isn’t time to pat yourself on the back for a job well done just yet. You’re generating a lot of one-and-done business. Customers are still churning, and it costs a lot of money to replace them. A common contributing cause to this problem is email operating in a silo from other critical channels.
As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this new world, we are all under more pressure than ever before and are required to do more in less time.
So you’ve made initial contact and you have the customer’s basic information. If you want to turn this into a fruitful relationship, you’re going to need more than just their name and email address. But to get more personal information, you’ll first need to generate trust. Offer—and deliver—value. Keep in mind that they don’t have to give you anything. It’s not just about what you want. It’s about consumer and brand coming together in a mutually beneficial relationship.
Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone’s
$5-$10 billion. That’s the number that brands are prepared to spend on influencer marketing in 2020, according to a study by Mediakix. And it’s not going
Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
Forrester Research has named Cheetah Digital a “Strong Performer” in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q4 2019.
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.
With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships and deliver better personalization
Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.
Cheetah Digital proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.