To celebrate the release and build further anticipation ahead of the hit new film, The Darkest Minds, 20th Century Fox NZ launched an engaging watch and win reveal campaign where each week, fans can unlock a new character in exchange for the chance to win an exciting prize package. Complete with a detailed form barrier to entry, the campaign makes the perfect way to incentivize engagement while also driving valuable first-party data acquisition.
Marketing Campaign Objectives
Use weekly prize incentives to capture detailed first-party data and marketing opt-ins
Reveal weekly characters to drive repeat audience engagement and website visitation
Increase anticipation and awareness for the release of 20th Century Fox’s new film, The Darkest Minds
Watch and Win Reveal Campaign Solution
With the sci-fi thriller film, The Darkest Minds, due to hit our screens in cinemas on August 16th, 20th Century Fox NZ published a fantastic looking watch and win campaign to drive weekly engagement among fans. Created by agency Wove, the campaign held the key to a weekly hidden code word that fans needed to find in the movie trailer in return for the chance to win an array of prizes. With an awesome $5k power prize pack up for grabs for the lucky winner and four friends, as well as other weekly prizes awarded every Thursday, fans have every reason to enter.
To get involved, participants can unlock new characters each week and are required to watch the movie trailer video clip to reveal the hidden code word. To complete their entry, fans must then enter the code within the form provided, as well as their personal details. To capture valuable audience data that can be reused in future marketing promotions, participants can also opt-in to receive the latest news and offers from 20th Century Fox NZ and Huawei NZ.
As a way of incentivizing repeat engagement, driving repeat website visitation, and building excitement ahead of the movie release, 20th Century Fox NZ is revealing new characters each week across four consecutive weeks.
Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.