Third Door Media’s MarTech Intelligence Report to help marketers select an Email Marketing vendor and drive a successful adoption.
Online shopping has exploded over the last year, due to both convenience and necessity. While this has been a struggle for some brick-and-mortar retailers, it has been a boon for those who have a robust online presence.
To deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology in an organization. Here's what you should be looking at.
Personalization can mean so many things. But when it comes to getting personalization technology, you have to know what you're talking about; check out this resource for the five questions you should be asking your martech vendor.
Lacoste Japan recently transitioned to a zero-party data strategy and saw better engagement and way to improve the in-store experience for customers and associates.
For brands and marketers, a successful loyalty program creates a competitive advantage. Here are the five questions you should be asking your loyalty tech provider.
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.
Cheetah Digital proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.