A Letter About Apple Mail Privacy Changes

Apple recently announced that they will no longer include tracking pixels or allow IP tracking in their native Mail app. This is a big disruption to email marketers and reporting/analytics, but it doesn't need to be.

Juneteenth Celebrate Freedom

Juneteenth: Celebrate Freedom

"By having these conversations in our workspaces, by educating and building alliances with the people we interact with every day, we can start to ensure that Black people in our offices, friend circles, and communities are given those promised unalienable rights completely, fairly — and freely." Read more from Liz McLemore, Director of Services Offerings at Cheetah Digital, on Juneteenth.

Branching Logic for Cheetah Experiences

Spotlight: Branching Logic

We understand that end consumers are inundated with marketing messages coming to them from all channels, through any possible and impossible touchpoint, and therefore we truly value that one moment your brand may have with them and we focus on helping you make the interaction as engaging and as relevant as possible. That’s why we have introduced branching logic.


Email Benchmark Stats Across Industries for Early 2022

Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.

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Building Loyalty In a Recession

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting. 

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2022 Digital Consumer Trends by Age Group

Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.

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