From cleaning products to cooking sauces, instant coffee to ice-cream, Consumer Package Goods (CPG) brands manufacture the products that touch consumers' lives every day.
However, market saturation and the changing tastes of consumers from pre-packaged goods to organic and more local fare have presented many challenges for CPG brands in an already ultra-competitive space.
But for CPG brands prepared to adopt a mix of digital marketing techniques, they can still reach consumers and increase market share. By employing interactive marketing experiences they can increase awareness, boost brand advocacy and engage the modern consumer at every digital touchpoint.
CPG Digital Marketing Campaign Book Ideas - 2017 Update
Why not download our latest campaign book to discover 10 successful digital marketing ideas and strategies that innovative CPG brands launched on the Cheetah Experiences platform, and learn how to:
Understand audience preferences to enhance product development
Harness sponsorship to expand your digital footprint
Leverage multiple digital touchpoints to maximize data acquisition
Drive digital engagement from physical products and packaging
Increase brand engagement and drive product promotion using authentic UGC
Increase in-store footfall
Strengthen brand association with sponsored partnerships
Use earned content to drive consumer trust
Drive data acquisition and build CRM database
Boost brand advocacy with interactive job listings
This campaign book features digital marketing campaigns from some of the world’s top CPG brands (Heineken, Maple Leaf, Reckitt Benckiser to name a few), created using Cheetah Experiences:
Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.