The automotive sector has traditionally lagged a little behind other sectors when it comes to cementing its digital footprint. For generations, consumers have visited dealerships in person and evaluated cars across a protracted sales process, before deciding to purchase the right vehicle for them, with little to no online engagement. This has all changed.
Now more than half of car buyers use a smartphone to inform their purchasing decision, they follow their favorite car brands on social media and willingly engage with campaigns. For those in the automotive sector, this presents a huge opportunity.
10 Automotive Marketing Campaigns to Fuel your Digital Strategy
Why not download our latest campaign book to discover 10 successful digital marketing ideas and strategies that innovative automotive brands launched on the Marigold Grow platform, and learn how to:
- Drive data acquisition and build CRM database
- Capitalize on and amplify the social conversation
- Enhance and build positive brand perception
- Understand audience insights using story submissions
- Increase brand engagement using authentic UGC
- Boost campaign conversion rates
- Leverage media partnerships to strengthen brand association
- Use consumer content for brand advocacy
- Strengthen fan loyalty through an in-venue social display
- Integrate seamless video content within campaigns to engage fans
This campaign book features digital marketing campaigns from some of the world’s top automotive brands (BMW, Chevrolet, Volkswagen to name a few) created using Marigold Grow.