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thinking caps ep 2
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Scott Cunningham Talks First Party, Publishers, and Ad Fraud
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Until We Dine Out Again
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SOS with SMS — A COVID-19 Resource We’re Probably Not Using Enough
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To Send or Not to Send: Messaging in the Age of COVID-19
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Newspapers
Blog
Finding Connection Through Publishers and Media — Telling the Stories of COVID-19
Paywalls are coming down and information is being shared. Here's how publishing and media brands are making sure important stories are easily accessible.
Pie
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Trending Now: Tracking the Impact on Retailers, WFH, Friday the 13th, and Pi Day
What's trending this week: working from home outfits, Friday the 13th, Pi Day, and examining email activity behavior to see how the pandemic has impacted retailers.
Thinking Caps episode 4
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Email Marketing Pioneer Peter McCormick talks SaaS Before it was SaaS, Permission Marketing, and Essential Books
Peter McCormick joins Tim and Richard today by donning a ball cap and discussing his time at ExactTarget, permission marketing, and the books every marketer should have on their shelf.
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The Day All the Toilet Paper Went Home: Insights for CPG During the Pandemic
The CPG industry is in a different space than other brands right now. With sales skyrocketing, here's how CPG brands are taking on the challenge.
Woman looking at her phone
Blog
SOS with SMS — A COVID-19 Resource We’re Probably Not Using Enough
While SMS has been around for quite some time, it is still an effective channel for communications that has the ability to reach a wide demographic.
Empty restaurants
Blog
Until We Dine Out Again
Restaurants are one of the hardest-hit industries right now. Here's some advice and action restaurant brands can take today to be proactive in the face of a pandemic.
thinking caps ep 2
Video
Scott Cunningham Talks First Party, Publishers, and Ad Fraud
Scott Cunningham, founder of the IAB Tech Lab, former President of Media Group Interactive, a pioneer in developing USATODAY.com, and current brand safety expert on cookies, ad fraud and more!
Stop sign with lizard on top
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Want Your Emails Delivered During COVID-19? Stop Doing These 5 Things
Messaging is one of the best ways for brands to communicate with consumers during a time of crisis; that said, you don't want to damage your email deliverability by doing one of these 5 things.
new york city
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All the Resources You Need and a Customer-First Mindset During COVID-19
What are the experts saying about brands and COVID-19? We've gathered our favorite resources and advice for brands dealing with the current pandemic.