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5 Key Things You Need to Ask Your MarTech Vendor About Personalization
Personalization can mean so many things. But when it comes to getting personalization technology, you have to know what you're talking about; check out this resource for the five questions you should be asking your martech vendor.
Lacoste Japan Advances Towards a Zero-Party Data Strategy
Lacoste Japan recently transitioned to a zero-party data strategy and saw better engagement and way to improve the in-store experience for customers and associates.
Top 5 Things You Need to Ask Your Loyalty Tech Vendor
For brands and marketers, a successful loyalty program creates a competitive advantage. Here are the five questions you should be asking your loyalty tech provider.
2021 Creative Email Trends: Industry Observations
What are the latest trends in email marketing? What is standing out amongst brands in 2021? Read about it here.
Five Things You Need to Ask Your MarTech Vendor About Customer Engagement
Customer engagement goes well beyond targeting, content, channels, and messaging to really building a lasting relationship with a customer at an individual level across the lifecycle.
Cheetah Digital Achieves Financial Supplier Qualification System (FSQS) Accreditation
Cheetah Digital has successfully completed the Hellios Financial Supplier Qualification System (FSQS) certification
Inclusivity in the Workplace for Women
Diversity, inclusion and equity are critical areas of focus for women in the workplace and imperative to Cheetah Digital - this article is about inclusion.
Five Key Questions to Ask Your MarTech Vendor About Acquisition and Enrichment
Acquisition and enrichment strategies drive new customer growth, engage existing customers, and generate key psychographic data to fuel personalization