Blog

Personalization can mean so many things. But when it comes to getting personalization technology, you have to know what you're talking about; check out this resource for the five questions you should be asking your martech vendor.

Lacoste Japan recently transitioned to a zero-party data strategy and saw better engagement and way to improve the in-store experience for customers and associates.

For brands and marketers, a successful loyalty program creates a competitive advantage. Here are the five questions you should be asking your loyalty tech provider.

What are the latest trends in email marketing? What is standing out amongst brands in 2021? Read about it here.

Customer engagement goes well beyond targeting, content, channels, and messaging to really building a lasting relationship with a customer at an individual level across the lifecycle.

Cheetah Digital has successfully completed the Hellios Financial Supplier Qualification System (FSQS) certification

Diversity, inclusion and equity are critical areas of focus for women in the workplace and imperative to Cheetah Digital - this article is about inclusion.

Acquisition and enrichment strategies drive new customer growth, engage existing customers, and generate key psychographic data to fuel personalization

77% of enterprise marketers report that data science is essential to the success of their organization.