Blog Blog Designing the Modern Customer Journey The customer journey shouldn't be what the clouds offer — a manual, outbound journey that ends up looking like a spaghetti diagram. Journeys should be created and standardized to meet the needs of the modern marketer and deliver on the dynamic and real-time needs of today’s consumer. Read now Featured Blog Engage Your Employees Like You Engage Customers Podcast Uncaged Wisdom Podcast on Digital Transformation Blog How Do You Double Your Email Database? Blog All of Your Data in One Place: The EDP Filters Search Showing 404 results from your selected filtersClear All Topics Cheetah Digital News Cross-Channel Messaging Customer Experience Data Acquisition & Activation Data Privacy & Management Email Marketing Loyalty Management Marketing Trends Personalization Podcasts Reporting & Analytics Industries Consumer Packaged Goods Entertainment Financial Services Publishing & Media Restaurants Retail Sports & Gaming Travel & Hospitality Oil & Gas Telecoms Blog Getting Smart with Data: What Data Should I Capture First? There is no shortage of marketing data, but some data types are more important than others. Here, we break down the three most important types of data to capture first. Blog Why the Trust Economy Should Be the Guiding Light in Your Marketing Strategy Consumers have built up a wall to protect themselves and want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and who take their privacy seriously. Blog Uncaged Wisdom on 8 Ways Marketers Benefit from Using the EDP Today The EDP is where we ingest as much customer information as possible in order to create a single view of each customer — which brand marketers can access, analyse, and act upon. Blog What Do I Need for a Better Loyalty Program? Successful modern loyalty programs are so customized to brands and their customers that trying to create or modernize your own loyalty program for your brand can seem like a daunting task, but it doesn't have to be. Blog Getting Smart with Data: Consider Your Collection Strategy Just because you can collect all of the data doesn't mean you should. Now is the perfect time to reconsider your data collection practices and put some strategy behind them. Blog Now Live: The Customer Engagement Suite Help Center The Cheetah Customer Engagement Suite Help Center, a documentation repository addressing all CES products is available now. Blog Uncaged Wisdom Podcast on the Importance of Innovative Email Design Email deliverability and funcationality is very important but so is the package it all comes in. David Kepets joins Uncaged Wisdom to talk about the importance of email design. Blog The World Football Summit: Acquiring the Golden Fan Profile Football teams like Arsenal FC and La Liga are taking advantage of data acquisition strategies that present them the "golden fan profile." Learn how in this ebook. Blog Email Deliverability, Pt. 3: Best Practices for the Entire Customer Lifecycle In the conclusion of our series on email deliverability, we cover the best practices for inside the email and for the duration of the customer lifecycle. Pagination Current page 1 Page 2 Page 3 Page 4 Page 5 … Next page Next › Last page Last »
Blog Designing the Modern Customer Journey The customer journey shouldn't be what the clouds offer — a manual, outbound journey that ends up looking like a spaghetti diagram. Journeys should be created and standardized to meet the needs of the modern marketer and deliver on the dynamic and real-time needs of today’s consumer. Read now
