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Were third-party cookies really all that great? The world will be better off without them, especially if you invest in this strategy.

We’ve compiled this handy resource for retail marketers to learn more about what your martech platform should look like and how it should support and help you achieve your long-term goals.

Online shopping has exploded over the last year, due to both convenience and necessity. While this has been a struggle for some brick-and-mortar retailers, it has been a boon for those who have a robust online presence. 

To deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology in an organization. Here's what you should be looking at. 

Personalization can mean so many things. But when it comes to getting personalization technology, you have to know what you're talking about; check out this resource for the five questions you should be asking your martech vendor.

Lacoste Japan recently transitioned to a zero-party data strategy and saw better engagement and way to improve the in-store experience for customers and associates.

For brands and marketers, a successful loyalty program creates a competitive advantage. Here are the five questions you should be asking your loyalty tech provider.

What are the latest trends in email marketing? What is standing out amongst brands in 2021? Read about it here.

Customer engagement goes well beyond targeting, content, channels, and messaging to really building a lasting relationship with a customer at an individual level across the lifecycle.