Posts by this author
Where does influencer marketing end and ad fraud begin?
Are Instagram influencers the key to authentic marketing? Or are they just another instance of using vanity metrics to profit off the advertising efforts of brands?
The Market Has Spoken: Criteo Shares Hit 52-Week Low
Marketers that have relied on third-party data to drive their advertising will need to find a new, compliant solution if they want to connect with privacy-conscious digital consumers.
Google Calls Time on Third-Party Cookies
Google has announced plans to entirely phase out third-party cookies in Chrome within two years. What does this mean for an industry that relies on them?
A Cheetah Experiences 2019 Wrap-Up
Check out our wrap-up of a busy 12 months, featuring the most innovative and effective campaigns from 2019 that built more meaningful relationships with consumers.
Looking Forward: 2020 Marketing Predictions from CMO Richard Jones
For marketers focused on building more meaningful connections with consumers, 2020 promises to be an exciting 12 months. Read Richard Jones' 2020 marketing predictions.
P&G: Online Walled Gardens Are Here to Stay; It’s Time to Leverage Zero-Party Data
As the "walled gardens" of social media platforms and search engines continue to guard their data and metrics, it's up to marketers to find a better way to gather data.
Most Personalization Isn’t Personalization
Brands that rely on curation algorithms aren't truly personalizing recommendations to customers. To do that, they need to rely on a different type of data: zero-party data.
Forrester Video: What Is Zero-Party & How Can Marketers Collect It?
Marketers collect zero-party data by connecting directly with consumers and gathering the insights they need to power personalized marketing.