Posts by this author
Game-Changing Marketing Technologies for Effective Personalization
There is a resurgence underway of brands that want to reestablish meaningful connections with consumers and using personalization technology is one of the most effective ways to do this.
Designing the Modern Customer Journey
The customer journey shouldn't be what the clouds offer — a manual, outbound journey that ends up looking like a spaghetti diagram. Journeys should be created and standardized to meet the needs of the modern marketer and deliver on the dynamic and real-time needs of today’s consumer.
Gartner’s Magic Quadrant MMH 2020: We’re Challenging the Status Quo of Tired Marketing Clouds
Cheetah Digital is a Challenger in the Gartner Magic Quadrant Multichannel Marketing Hubs 2020 and here's what that means for us and for those outmoded marketing clouds.
PULSE: Forrester Wave and Customer Engagement Suite Update
We cover big news in our latest episode of PULSE — our exciting Forrester Wave™ announcement and all the new and innovative features we welcomed to the CES.
Introducing PULSE: The Cheetah Product Podcast
Our latest offering, PULSE: The Cheetah Digital Podcast focuses on what is resonating most in the MarTech landscape. In our first episode, we'll dive into the confusion surrounding the CDP market and more!
3 MarTech Predictions for 2020
As we take a quick break during the holidays, it’s time to reflect on the ghosts of marketing past and present, and especially look forward to what’s to come in the near future for MarTech.