Jessica Williams

Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.

https://www.linkedin.com/in/jessica-williams-9401799a

Posts by this author

Budweiser experiences campaign
Blog

Budweiser and NWSL Launch Content Hub in Pledge for Brand Sponsorship

On a quest to find new sponsors, the National Women’s Soccer League teamed up with its current sponsor, Budweiser to launch its latest campaign, The Future Official.
Welcome to Cheetah Digital sign
Blog

Top 3 Takeaways From Signals World Tour 2020

From Tokyo to Madrid, London to Paris, the Cheetah Digital team has circumnavigated the globe delivering industry insights, product innovations, and hands-on marketing workshops at the Signals World Tour 2020. 
tropical villa
Blog

VOXI Achieves 75% Opt-In Rate with Data-Centric Snapchat Micro Experience

VOXI built an engaging augmented-reality villa experience hosted in Snapchat where users could start exploring the AR experience by unlocking the VOXI Villa lens, before being given a chance to win an exciting prize package.
Golden retriever puppy
Blog

Animal Planet Launches Puppy Bowl Campaign to Coincide with Football’s Biggest Sunday

To coincide with football’s biggest Sunday, Discovery has launched a custom-built Puppy Bowl campaign using Cheetah Experiences’ meme generator and sweepstakes functionalities.
Cheetah Experiences Retail Campaign Book
Blog

20 Ways Retailers are Using Zero-Party Data to Build More Meaningful Relationships with Shoppers [Ebook]

Take a look at over 20 ways retailers are using Cheetah Experiences to acquire zero-party data and to help build relationships with customers.
Open sign
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3 Retailers Leveraging the Value Exchange Economy to Understand User Preferences

With individuals exposed to multiple marketing messages a day, retailers must strive to create that moment of magic that captures attention and facilitates direct engagement with consumers.
stocking feet by the fire
Blog

CBC Prompts Donations for Chosen Charity of the Year Using Interactive Challenge Quiz

To support its chosen 2019 charity of the year, The Montreal Children’s Library, CBC Montreal used Cheetah Experiences to create a book-themed quiz to get visitors in the holiday spirit.
French bulldog with santa hat
Blog

Pets at Home Boosts Engagement Among VIP Members in Festive Photo Contest

Knowing that it's impossible to resist sharing pics of a pup in a holiday hat, Pets At Home used Cheetah Experiences to spread holiday cheer and gather first-party data.
Ghost latte art
Blog

VOXI Achieves 40% Conversion Rate in Spooky Instagram Story Giveaway

Vodafone’s UK youth brand, VOXI, published an interactive social story giveaway on its Instagram page. Live for just 24 hours, the campaign proved its success with a 40% conversion rate.