Posts by this author
Would Consumers Care if Your Brand Disappeared?
Cheetah Digital partnered with the CMO Council to investigate the evolution of loyalty, and how marketing leaders are adapting their approach to customer relationships.
Can Marketers Replace Their Technology Stacks Without Losing Their Minds?
What happens when the technology stack you invested in doesn't work as planned? We answer these questions and more in our new report Strategy First.
Signals 19 Closes on an Inspirational Note
Education. Inspiration. Fun. These three words sum up the experience at Signals 19 — and today was no exception.
Exploring the Paradox of Privacy and Personalization: Can They Co-Exist?
In our new ebook, The Privacy Paradox, we take a closer look at the struggle to balance customers’ desire for personalized interactions while protecting their privacy.
The Death of the Customer Journey: an Interview With Judd Marcello
Cheetah Digital EVP of Marketing, Judd Marcello, shares his take on why the customer journey is dead and how better data management leads to emotional loyalty.