Posts by this author
Customer Lifetime Value: The Metric All Marketers Should Be Using (& How to Measure It)
CLV is much more than a calculation — it’s about understanding the customer experience and what key drivers can impact your company’s profitability.
8 Creative Ways for Retail Marketers to Capture Customer Data
Struggling to create personalized experiences? Check out 8 creative examples of retail brands using interactive experiences to capture audience data.
From Acquisition to Loyalty: How to Treat Your Customers Like Real People at Every Stage
To build lasting customer relationships, a consumer should always feel understood, unique, and important — and it helps if you see them as people, not transactions.
Beth Comstock’s 3 Ways Marketers Can Embrace Change
In her keynote at Signals 19, Beth Comstock shared three key ways marketers can begin embracing and enacting change in both the workplace and their lives.