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Building a Marketing Data Team for Success. Go Far with Aligned Skills, Focus, and Structure
When teams and tech systems are siloed or fragmented, that means valuable customer data may also be. Learn how the right team can make a difference.
All of Your Data in One Place: The EDP
For marketers to make the connections that matter, they must have a unified view of their data. Disparate, disconnected systems won't cut it — but the Cheetah EDP can help.
Customer Connections Through Data-Driven Email
For marketers, making a connection with a customer is essential for starting a relationship; and including data can make those emails much more likely to spark a connection.
6 Items That Should Be at the Top of Your Data Platform Wish List
Looking to deliver personalized and meaningful experiences across all touchpoints? Here are the six items you should have on your data platform wish list.