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Reopening? Look to Your Loyalty Program to Communicate
As retail and restaurants look to reopen their doors, it's important to make your customers feel comfortable enough to venture out — and your loyalty program can help you communicate this.
Delivering Personalization in Real-Time
Forrester’s latest report, Use Personalization To Drive Loyalty And Customer Obsession covers effective data points for personalization, personalization strategy, and measuring the impact of personalization efforts.
Trending Now: Earth Day, Masks, and Quarantine Happy Hour
What's trending now in email? This week, we're seeing emails about Earth Day, masking up, quarantine happy hours and more!
Altruism in our Midst: Looking for the Helpers
At a time when people need more help than ever, brands are stepping up with new and creative ideas to help their communities.
Trending Now: Gift Guides, WFH, and Donations
What email trends are our strategic teams discussing this week? We see emails spotlighting gift guides, working from home, and donations.
Trending Now: Welcoming April, Home Space Upgrades, and Recruitment
What's trending now with our strategic services team? We're seeing a focus on welcoming April, upgrading home spaces, recruitment, and more.
Trending Now: Having Fun at Home, Push Notifications, and....Puppies!
We're still seeing plenty of COVID-19 content, but there's been a push to engaging people in their homes with activity, messaging through push notifications, and, of course, puppies.
Finding Connection Through Publishers and Media — Telling the Stories of COVID-19
Paywalls are coming down and information is being shared. Here's how publishing and media brands are making sure important stories are easily accessible.