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%%FIRSTNAME%%, it’s Time to Get Personal
During Signals 20, we welcomed three experts to the virtual stage to talk at length about personalization. We heard from Jason Heller, President of Persado, Mark Smith, President at Kitewheel, and Dan Gertsacov, Chief Commercial Officer from Focus Brands.
A Customer Obsession Strategy with Forrester's Shar VanBoskirk
Shar VanBoskirk is an expert on customer obsession. The Forrester analyst explores what it takes to make customers fall in love with your brand.
Loyalty Leads the Way at Signals 20
Forrester Analyst and loyalty expert Emily Collins joins us for another Signals session — this time to share exactly how you can take your loyalty program beyond transactional and into an advanced program.
&pizza’s Customer Convos are One-of-a-Kind
&pizza is a special pizza company — one that places a focus on using data to truly connect with their customers in a personalized way. Learn how they make data a priority in their Signals session recap.
Even Now, Business is Bloomin’
Bloomin' Brand tripled their off-premise sales during the first month of the pandemic. How'd they do it? An investment in data and more, explains CCO Michael Stutts in his Signals 20 session.
From Data Zero to Marketing Hero with Stephanie Liu
Forrester’s Stephanie Liu joined us for a Signals 20 session and shared her insights about zero-party data and how brands are collecting it and activating it with illustrated examples.
Back in Plaid: Jay Baer Brings Youtility to the Signals Stage
Jay and his plaid are back and at Signals 20! It's our second session and Jay presents the idea of "Youtility" -- or how brands can do better by focusing less on sales and more on helping.
Transmitting: Signals is Back and on a New Frequency
Signals is back! Signals 2020, in very 2020 style, will be offered digitally over the course of nine weeks kicking off September 15, 2020.