Do Work That Matters For People Who Care with Seth Godin
How many ads are you exposed to a day? Fifty? A hundred? Between being online and a walk down the street, you’re likely exposed to thousands of ads a day.
While this is annoying as a consumer, it’s a real challenge as a brand — how do you get on the frequency that consumers listen to? Are we as marketers truly listening to our consumers and seeing them for the individuals they are?
In this session, marketing rockstar Seth Godin will discuss why marketers should stop contributing to the noise by looking at the internet as a mass medium, but instead focus on gaining the permission of their most viable audience, collecting their preferences and delighting and engaging them on a personal level to create true brand evangelists. You’ll learn not only how to create better relationships with your consumers, but you’ll also be given insights into how to become a fearless, empowered marketer who feels confident in taking the risks necessary to do the work that matters for people who care.
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Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything.