On-Demand

Loyalty Royalty Panel

Stay loyal, live royal.

Customer loyalty programs and strategies are a surefire way to grow and sustain market share for your business. Customers that are already enthusiastic about a brand are more likely to continue buying and are a prime market for that brand’s new products. Still… there is a disconnect.

Many recognise the importance of customer loyalty programs, but few are taking action. Some companies, in fact, have merely scratched the surface with loyalty programs and are still hindered by legacy solutions and programs, acting as roadblocks for any future growth.

In this roundtable discussion, hear from leaders across an array of industries as they share insights on challenges they face, outcomes they have driven and first-hand knowledge from their loyalty strategies. We’ll also explore how they’ve successfully built relationships and fostered emotional loyalty within their current customer base.

Speakers

Alexandra Smit
Marketing Strategist, Cheetah Digital
Alexandra Smit

Alex is an experienced Marketing Consultant in Asia Pacific who believes in result-driven marketing. With over 7 years’ experience in digital marketing and a proven track record with brands across Australia, Hong Kong and South Africa. Over this time she has collaborated with companies, developing effective multi-channel marketing solutions that drive customer loyalty, acquisition and retention. She strives to help clients solve their business problems, through a dynamic consultative and collaborative approach.

Wee Kee Ng
VP Marketing (Loyalty), Shangri-La Hotels & Resorts
Wee Kee Ng

Based in the Hong Kong HQ office, Wee-Kee Ng is responsible for the group’s overall loyalty and partnership marketing strategy. He leads holistic strategies for Golden Circle to build loyalty and customer engagement mindset across all hotels, improve acquisitions and use of customer data and insights to increase share of wallet through a central digital engagement platform for all hotels. He also led in developing an integrated partnership strategy that defines the operating model metrics framework and governance model for the hotels.

Jeff Miller
Head of Marketing, ING
Jeff Miller

Jeff Miller has a wealth of experience in delivering marketing strategies across the financial services and telecommunications industries. Most recently he led the marketing efforts at Commonwealth Bank across a range of consumer products and currently leverages his knowledge and expertise for ING Bank Australia as Head of Marketing.

Adam Posner
CEO and Founder, The Point of Loyalty
Adam Posner

Adam is a customer loyalty and loyalty program specialist. He has been a data-driven marketer for over 27 years.Since 2013, Adam has commissioned, co-authored and authored 11 in-depth Australian and New Zealand customer loyalty and loyalty program research studies - ‘For Love or Money™. The Point of Loyalty helps brands design and deploy thriving loyalty assets to be profitable and sustainable for the business,  meaningful and desirable for their members and with belief and buy-in by their teams.