Keynote with Adam Ferrier, Building Brands through Changing Behaviour
Adam Ferrier, the founder of THINKERBELL, an agency that creates 'measured magic' is also one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics. He's also the author of “The Advertising Effect” and part of The Australian Creatives’ ‘Power 20’.
In this session Adam will take you through and speak on the topics of Loyalty, Emotional Loyalty, Customer Behaviour, Brand Behaviour and what this all really means for you and your business.
As a speaker, Adam brings his experience working with many of Australia's and the world's top brands to introduce unconventional award-winning, and effective ideas - all created by combining his passion for creativity and expertise within behavioural science. Through cognitive behavioural psychology and a deep understanding of behavioural economics Adam hands delegates the keys to sky rocketed motivation – whether to buy, perform or change.
Adam is one of Australia's leading creative strategists, and a consumer psychologist. In 2004, Adam co-founded Naked Communications. Naked embraced a behavioural change model, building brands whilst changing behaviour, and was one of Australia’s most awarded and successful agencies. Following that, Adam created Thinkerbell - where he practices 'measured magic' - bringing together marketing science and hard-core creativity. After just 2 years, it became AdNews 2019 Creative Agency of the year, and has already won a slew of awards for high profile earned media ideas.
In other news Adam is also the author of two books “The Advertising Effect”, and 'Stop Listening to the Customer' (Wiley, 2020), a very regular media commentator (Gruen, Sunrise, The Project) and sits on the boards of PIJI (Public Interest Journalism Initiative) and TRIBE (a social content creation agency). Adam is married to Anna and has two sons Asterix and Arturo.