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SIGNALS 2020

24 & 25 March

Watch On-Demand

The virtual conference that will inspire marketers across Asia-Pacific to challenge the status quo in a post-COVID world. Split across two days, the agenda will consist of sessions from keynote speakers, industry leaders, product launches, and local and international client stories.

https://cheetahdigital.wistia.com/medias/tylj4mw2j7

Hear From Leading Brands
 

Purebaby

Vans

ikea

 

lumery

 

 

Ing_logo

 

Shangri-La logo

 

Point-of-Loyalty_logo

 

Speakers

Adam Ferrier
Founder/Chief Thinker at Thinkerbell

Adam Ferrier

Adam is one of Australia's leading creative strategists, and a consumer psychologist. In 2004, Adam co-founded Naked Communications. Naked embraced a behavioural change model, building brands whilst changing behaviour, and was one of Australia’s most awarded and successful agencies. Following that, Adam created Thinkerbell - where he practices 'measured magic' - bringing together marketing science and hard-core creativity. After just 2 years, it became AdNews 2019 Creative Agency of the year, and has already won a slew of awards for high profile earned media ideas.
 
In other news Adam is also the author of  two books “The Advertising Effect”, and 'Stop Listening to the Customer' (Wiley, 2020), a very regular media commentator (Gruen, Sunrise, The Project) and sits on the boards of PIJI (Public Interest Journalism Initiative) and TRIBE (a social content creation agency). Adam is married to Anna and has two sons Asterix and Arturo.

Seth Godin
American author
Seth Godin

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything.

Watch Seth's session, "Do Work That Matters For People Who Care," on-demand now!

Sameer Kazi
CEO, Cheetah Digital
Sameer Kazi

Sameer Kazi is the CEO at Cheetah Digital, where he brings nearly 20 years’ experience in senior-level technology leadership roles. Prior to Cheetah Digital, Sameer served as Interim CEO and Non-Executive Chairman of Simply Measured, and was a member of the supervisory board of Emarsys. Sameer joined ExactTarget in 2008 and as part of the ET executive team drove the company's growth, successful IPO in 2012 and the sale of the company to Salesforce in 2013.

Watch Sameer live on our final day of Signals in a discussion with Cynt Marshall, CEO of the Dallas Mavericks and in his keynote, "The Blueprint for End-to-End Customer Engagement."

Sanjay Gill
CEO, Purebaby
Sanjay Gill
Natalie Gray
Expert Lead - Marketing Operations ING
Natalie Gray

Nat Gray leads Marketing Operations at ING Bank Australia and is responsible for all things process, tech adoption & capability development. She is passionate about breaking down the silos between data, technology and people and bringing them together harmoniously to deliver exceptional customer experiences at scale. Nat is an energetic and collaborative problem solver and believes that the best magic happens when teams are empowered to bring their strengths and expertise to the table. Nat is a #bwm (busy working mum) and unapologetically role models flexing so that she can juggle the gig at the bank and still raise her two mini humans. In the spare moments that she does have she can be found sipping on a Chardonnay and cooking up a storm for friends and family.

Andrew Yeoh
Head of Marketing and Innovation - Shopping Centre at IKEA Southeast Asia & Mexico
Andrew Yeoh

Andrew currently oversees all shopping centre marketing & innovation strategies for IKEA Southeast Asia & Mexico. He has more than 18 years’ experience across both the client and agency spectrum, handling brands as diverse as IBM, SK-II, KFC, Uniqlo, BMW, Microsoft and Disney both locally and regionally.

Prior to IKEA, his experience includes marketing and strategy roles at IBM, P&G, Interbrand, Isobar and DDB.

He holds an MBA from the Melbourne Business School. Recently, Andrew was recognised as one of the Top 25 Innovators in Asia Pacific for 2020, according to the Innovator25 Global Rankings.
 

Rajan Kumar
Co-Founder & Managing Director of The Lumery
Rajan Kumar

Rajan is an innovative partner supporting leading brands drive tangible business outcomes through the understanding and use of marketing technology. Rajan has over a decade of experience in MarTech and helps shape how organisations build capability across people, process, data and technology to transform around their customer. In 2018, Rajan was awarded CEO Magazine Start-Up Executive of the Year.

Wee Kee Ng
VP Marketing (Loyalty), Shangri-La Hotels & Resorts
Wee Kee Ng

Based in the Hong Kong HQ office, Wee-Kee Ng is responsible for the group’s overall loyalty and partnership marketing strategy. He leads holistic strategies for Golden Circle to build loyalty and customer engagement mindset across all hotels, improve acquisitions and use of customer data and insights to increase share of wallet through a central digital engagement platform for all hotels. He also led in developing an integrated partnership strategy that defines the operating model metrics framework and governance model for the hotels.

Jeff Miller
Head of Marketing, ING
Jeff Miller

Jeff Miller has a wealth of experience in delivering marketing strategies across the financial services and telecommunications industries. Most recently he led the marketing efforts at Commonwealth Bank across a range of consumer products and currently leverages his knowledge and expertise for ING Bank Australia as Head of Marketing.

Adam Posner
CEO and Founder, The Point of Loyalty
Adam Posner

Adam is a customer loyalty and loyalty program specialist. He has been a data-driven marketer for over 27 years.Since 2013, Adam has commissioned, co-authored and authored 11 in-depth Australian and New Zealand customer loyalty and loyalty program research studies - ‘For Love or Money™. The Point of Loyalty helps brands design and deploy thriving loyalty assets to be profitable and sustainable for the business,  meaningful and desirable for their members and with belief and buy-in by their teams.

Alexandra Smit
Marketing Strategist, Cheetah Digital
Alexandra Smit

Alex is an experienced Marketing Consultant in Asia Pacific who believes in result-driven marketing. With over 7 years’ experience in digital marketing and a proven track record with brands across Australia, Hong Kong and South Africa. Over this time she has collaborated with companies, developing effective multi-channel marketing solutions that drive customer loyalty, acquisition and retention. She strives to help clients solve their business problems, through a dynamic consultative and collaborative approach.

Darien Bates
Head of Technology, &pizza
Darien Bates

Darien Bates is the Head of Technology at &Pizza, a craft-your-own pizza shop where experience is the focal point and every shop reflects the culture and people of its neighborhood. In this role, Darien oversees the entire online ordering experience for the brand.  

András Szöcs
Head of Customer Program and Center of Excellence, Salling Group
András Szöcs

András Szöcs is a leader with over 12 years of experience in several areas of FMCG/Retail marketing, including customer experience, loyalty, and end-to-end marketing operations. He is currently the Head of Customer Program and Center of Excellence at Salling Group, Denmark's largest retailer serving 11 million customers per week.

See András discuss how Salling Group hit annual membership goals in 4 weeks on demand now.

Frank Neumann
Sr Director of Consumer Lifecycle Management, Vans
Frank Neumann

With over 17 years of experience working for enterprise brands such as Proctor & Gamble, Bath & Body Works, and VF Corporation, Frank is an expert in developing in-depth customer understanding and employing advanced data analytics to identify and capitalize upon game-changing business opportunities. In his most recent role as Senior Director of Consumer Lifecycle Management at Vans, Frank is responsible for developing, launching and running Vans' industry-leading loyalty program, globally. His most recent work has been focused on establishing the consumer analytics function within Vans in order to build a holistic view of their customers' lifecycle through data and analytics.

Watch Frank in "How Emotion Powers Success in the Vans Family Loyalty Program".

Kiri Glover
Customer Success Manager, ANZ, Cheetah Digital
Kiri Glover

Kiri is a Customer Success Manager at Cheetah Digital in Sydney, Australia. 

Initially starting out in the digital agency world driving search engine marketing strategies with SME’s, she has spent the last 6 years in the MarTech space working with household names such as Air New Zealand, Network Ten, Treasury Wine Estates and the All Blacks.

Kiri is passionate about driving creative, strategic and technical solutions across the entire customer lifecycle through Cheetah Digital’s integrated technology stack.

Billy Loizou
VP Go-to-Market Asia-Pacific, Cheetah Digital
Billy Loizou

Billy Loizou leads the Go-To-Market function for Cheetah Digital across Asia-Pacific. He is a serial Technologist, Design Thinker, Marketer, Blogger, Speaker and Writer. Passionate about educating and driving profitability to businesses through design led innovation, Billy has consulted some of Australia’s leading brands. A recognised strategist, Billy was awarded with the coveted Orange Award during his time as a Creative Strategist within Salesforce, before leading digital transformation across Asia-Pacific as Digital Logics Chief Marketing Technologist, and Director of Customer Experience with TBWA Worldwide.

Richard Jones
Richard Jones
CMO, Cheetah Digital
Richard Jones

Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales, and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies. In July 2019, Wayin was acquired by Cheetah Digital and rebranded as Cheetah Experiences. Preceding his time at Wayin, Jones co-founded EngageSciences, which merged with Wayin in May 2016. Jones also led regional sales for the EMEA team at Eloqua.

See Richard in "The Colliding Worlds of Privacy & Personalization" with Forrester Principal Analyst Fatemeh Khatibloo and his exciting kick-off to Signals on demand now!

Brendan Murphy
Director, Solutions Consulting, Cheetah Digital
Brendan Murphy

Brendan is the Director of our Solutions Consulting team in Asia-Pacific, where he is responsible for creating solutions using Cheetah Digital's technology to solve clients their Data Management, Campaign Management, Loyalty and Personalisation challenges. With over a decade of experience in this space Brendan has worked with brands spanning Financial Services, QSR, Retail, Utilities and Non for Profits.

Tim Glomb
VP of Content & Data, Cheetah Digital
Tim Glomb

Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.

Patrick Tripp
SVP of Product Marketing, Cheetah Digital
Patrick Tripp

Patrick is SVP of Product Marketing at Cheetah Digital, focused on the go-to-market strategy and team for the Customer Engagement Suite. A frequent industry event speaker, Patrick has over 20 years of experience in the technology, consulting, and marketing industries. Prior to Cheetah Digital, Patrick was VP of Product Strategy at RedPoint Global, leading the product roadmap and go-to-market for the Customer Engagement Hub. Previously, Patrick was at Adobe through the acquisition of Neolane, focused on email and real-time decisioning. He has also spent time at Pegasystems, leading product marketing for the next-best-action decision engine, and spent many years at Forrester Research in the research and consulting organizations. He is a certified product manager and holds an MBA from Boston University.

Schuyler Wareham
Head of ML Product Management, Cheetah Digital
Schuyler Wareham

Schuyler Wareham is Sr. Product Director at Cheetah Digital, focused on advancing the company’s machine learning and analytics capabilities. He has a deep expertise in data science, machine learning, and analytics, developed over the course of his lengthy product management career. Prior to joining Cheetah Digital in 2018, Schuyler spent more than seven years with ExactTarget and Salesforce.

Caitlin Riordan
VP, Asia-Pacific, Client Success & Services, Cheetah Digital
Caitlin Riordan

Caitlin is the VP of Client Success & Services, APAC at Cheetah Digital. She is passionate about making our clients wildly successful through both their technology investment across the Cheetah Engagement Suite and the teams that drive it across 13 countries. Caitlin has had a rich history at Cheetah Digital for more than a decade across Asia Pacific supporting hundreds of organisations across a plethora of industries including retail, FMCG, travel and hospitality, financial services, non-profit, online, government, telecommunication, media and entertainment, and the membership organisation space. She has a background in data quality, marketing communications consulting, general management, and holds a Master’s degree in Communication. Caitlin, originally from Melbourne Australia, calls Hong Kong home with her husband and three children.

Agenda

 

Loyalty

Wednesday 24th March | 2pm AEDT & 11am HKT start

Are you focused on engaging, rewarding, and incentivising your customers to drive more revenue? Master how to provide a seamless customer journey that rewards behaviour as well as transactions to foster emotional loyalty to your brand.
 

 

Welcome to Signals Asia-Pacific with Sameer Kazi, CEO and Billy Loizou, VP, Go-to-market, Asia-Pacific


Hear from Sameer and Billy as they kick off and introduce you to Signals Asia-Pacific. Sameer and Billy will take you through the Cheetah Digital strategy for Asia-Pacific region, what’s next for the digital marketing space and how you can gain the competitive edge during these times by creating direct relationships with your customers.
 

Watch On Demand

 

Keynote with Adam Ferrier, Building Brands through Changing Behaviour


This is a keynote you do not want to miss, with one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics.

Adam brings his experience working with many of Australia's and the world's top brands to introduce unconventional award-winning, and effective ideas - all created by combining his passion for creativity and expertise within behavioural science.
 

Watch On Demand

 

Loyalty Royalty Panel


Alexandra Smit, Marketing Strategist at Cheetah Digital hosts marketing leaders across Asia-Pacific to discuss the challenges they face, outcomes they have driven and first-hand knowledge from their loyalty strategies.
 

Watch On Demand

 

How Emotion Powers Success in the Vans Family Loyalty Program


When your loyalty program has the word “Family” in the title you know it’s more than just points-for-purchases. Frank Neumann, Senior Director of Consumer Lifecycle Management at Vans shares how nearly 50% of US DTC revenue comes from loyalty members and how they reached 12 million members in just 2 years.
 

Watch On Demand

 

Client Success: How Salling Group Hit Annual Membership Goals in 4 Weeks


Andras Szocs, Senior Director and Head of Customer Programs and Center of Excellence at Salling Group explains how the largest retailer in Denmark launched one of the most popular loyalty apps to consumers last summer, and how their data-driven loyalty strategy combines customer data across their multiple brands to create unique, personalised offers resulting in significant increase in revenue and engagement early in the program’s launch.

A rockstar in digital transformation, Andras will share the must-have components when considering your own digital acceleration project.
 

Watch On Demand

Personalisation

Thursday 25th March | 2pm AEDT & 11am HKT start

Walk away from this day with the ability to activate first- and zero-party data to deliver highly personalised, dynamic offers and content at scale based on what consumers are doing in the moment.

 

Do Work That Matters For People Who Care


Marketing rockstar Seth Godin gives insights into how to become a fearless, empowered marketer who feels confident in taking the risks necessary to do the work that matters for people who care. Seth discuss why marketers should stop contributing to the noise by looking at the internet as a mass medium, and how to delight and engage consumers on a personal level to create true brand evangelists
 

Watch On Demand

 

Client Success: Purebaby - From Bricks & Mortar to Digital Transformation


Sanjay Gill, CEO of Purebaby, shares how the Australian baby clothing retailer transformed their business digitally in time for the world-changing pandemic, including how digital revenue went from 10% pre-COVID to 90% in the peak of COVID and how they maintained and created new relationships with their customers.
 

Watch On Demand

 

Welcome to the Next Generation of Personalisation


Cheetah Personalization is here and you can attend a chat with the experts behind it. Watch Patrick Tripp, SVP of Product Marketing, Brendan Murphy, Director of Solutions Consulting, and Schuyler Wareham, Head of ML Product Management from the Cheetah Product team to learn Cheetah's approach to next-generation personalisation and machine learning, and how Cheetah Personalization allows brands to connect with customers on a personal level and meet their expectations on a one-to-one basis.
 

Watch On Demand

 

Australian Digital Consumer Trends Index 2021


In the wake of the COVID-19 pandemic, consumers’ digital expectations have risen exponentially. Digital natives have been joined online by consumers who traditionally choose bricks over clicks. That’s a larger online audience than ever before. Wtach this session to hear the results from our 2021 consumer study with Econsultancy.
 

Watch On Demand

 

MarTech Adoption Panel


With over 8,000 vendors in MarTech, many organisations are working relentlessly to differentiate themselves from their competitors by offering effortless personalised communications and loyalty programs at scale. The key to success lies in having a proven formula. Watch Caitlin Riordan, VP, Asia-Pacific, Client Success & Services with marketing experts from IKEA, ING and The Lumery to learn their key tips and thoughts on simplifying MarTech integration in your organisation, plus the importance of talent in the adoption and results of MarTech.
 

Watch On Demand

 

An Overnight Transformation: How &pizza Successfully Accelerated Their Data-Driven Consumer Strategy with Amazing Results


Darien Bates, Head of Technology, &pizza shares how monthly registrations to their program doubled as a result of their new frictionless signup strategy, how better offer management processes drive increased revenue, and why Cheetah Digital was the best partner for this transformation
 

Watch On Demand