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SIGNALS 2020

24 & 25 March

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The virtual conference that will inspire marketers across Asia-Pacific to challenge the status quo in a post-COVID world. Split across two days, the agenda will consist of sessions from keynote speakers, industry leaders, product launches, and local and international client stories.

https://cheetahdigital.wistia.com/medias/tylj4mw2j7

Hear From Leading Brands
 

Purebaby

Vans

Ing_logo

 

Shangri-La logo

 

Point-of-Loyalty_logo

 

Speakers

Seth Godin
American author
Seth Godin

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything.

Watch Seth's session, "Do Work That Matters For People Who Care," on-demand now!

Sanjay Gill
CEO, Purebaby
Sanjay Gill
Billy Loizou
VP Go-to-Market Asia-Pacific, Cheetah Digital
Billy Loizou

Billy Loizou leads the Go-To-Market function for Cheetah Digital across Asia-Pacific. He is a serial Technologist, Design Thinker, Marketer, Blogger, Speaker and Writer. Passionate about educating and driving profitability to businesses through design led innovation, Billy has consulted some of Australia’s leading brands. A recognised strategist, Billy was awarded with the coveted Orange Award during his time as a Creative Strategist within Salesforce, before leading digital transformation across Asia-Pacific as Digital Logics Chief Marketing Technologist, and Director of Customer Experience with TBWA Worldwide.

Patrick Tripp
SVP of Product Marketing, Cheetah Digital
Patrick Tripp

Patrick is SVP of Product Marketing at Cheetah Digital, focused on the go-to-market strategy and team for the Customer Engagement Suite. A frequent industry event speaker, Patrick has over 20 years of experience in the technology, consulting, and marketing industries. Prior to Cheetah Digital, Patrick was VP of Product Strategy at RedPoint Global, leading the product roadmap and go-to-market for the Customer Engagement Hub. Previously, Patrick was at Adobe through the acquisition of Neolane, focused on email and real-time decisioning. He has also spent time at Pegasystems, leading product marketing for the next-best-action decision engine, and spent many years at Forrester Research in the research and consulting organizations. He is a certified product manager and holds an MBA from Boston University.

Brendan Murphy
Director, Solutions Consulting, Cheetah Digital
Brendan Murphy

Brendan is the Director of our Solutions Consulting team in Asia-Pacific, where he is responsible for creating solutions using Cheetah Digital's technology to solve clients their Data Management, Campaign Management, Loyalty and Personalisation challenges. With over a decade of experience in this space Brendan has worked with brands spanning Financial Services, QSR, Retail, Utilities and Non for Profits.

Alexandra Smit
Marketing Strategist, Cheetah Digital
Alexandra Smit

Alex is an experienced Marketing Consultant in Asia Pacific who believes in result-driven marketing. With over 7 years’ experience in digital marketing and a proven track record with brands across Australia, Hong Kong and South Africa. Over this time she has collaborated with companies, developing effective multi-channel marketing solutions that drive customer loyalty, acquisition and retention. She strives to help clients solve their business problems, through a dynamic consultative and collaborative approach.

Sameer Kazi
CEO, Cheetah Digital
Sameer Kazi

Sameer Kazi is the CEO at Cheetah Digital, where he brings nearly 20 years’ experience in senior-level technology leadership roles. Prior to Cheetah Digital, Sameer served as Interim CEO and Non-Executive Chairman of Simply Measured, and was a member of the supervisory board of Emarsys. Sameer joined ExactTarget in 2008 and as part of the ET executive team drove the company's growth, successful IPO in 2012 and the sale of the company to Salesforce in 2013.

Watch Sameer live on our final day of Signals in a discussion with Cynt Marshall, CEO of the Dallas Mavericks and in his keynote, "The Blueprint for End-to-End Customer Engagement."

Richard Jones
Richard Jones
CMO, Cheetah Digital
Richard Jones

Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales, and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies. In July 2019, Wayin was acquired by Cheetah Digital and rebranded as Cheetah Experiences. Preceding his time at Wayin, Jones co-founded EngageSciences, which merged with Wayin in May 2016. Jones also led regional sales for the EMEA team at Eloqua.

See Richard in "The Colliding Worlds of Privacy & Personalization" with Forrester Principal Analyst Fatemeh Khatibloo and his exciting kick-off to Signals on demand now!

Tim Glomb
VP of Content & Data, Cheetah Digital
Tim Glomb

Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.

Watch Tim get to the heart of some great client successes in the following sessions: 

Frank Neumann
Sr Director of Consumer Lifecycle Management, Vans
Frank Neumann

With over 17 years of experience working for enterprise brands such as Proctor & Gamble, Bath & Body Works, and VF Corporation, Frank is an expert in developing in-depth customer understanding and employing advanced data analytics to identify and capitalize upon game-changing business opportunities. In his most recent role as Senior Director of Consumer Lifecycle Management at Vans, Frank is responsible for developing, launching and running Vans' industry-leading loyalty program, globally. His most recent work has been focused on establishing the consumer analytics function within Vans in order to build a holistic view of their customers' lifecycle through data and analytics.

Watch Frank in "How Emotion Powers Success in the Vans Family Loyalty Program".

Wee Kee
VP Marketing (Loyalty), Shangri-La Hotels & Resorts
Wee Kee

Based in the Hong Kong HQ office, Wee-Kee is responsible for the group’s overall loyalty and partnership marketing strategy. He leads holistic strategies for Golden Circle to build loyalty and customer engagement mindset across all hotels, improve acquisitions and use of customer data and insights to increase share of wallet through a central digital engagement platform for all hotels. He also led in developing an integrated partnership strategy that defines the operating model metrics framework and governance model for the hotels.

Jeff Miller
Head of Marketing, ING
Jeff Miller

Jeff Miller has a wealth of experience in delivering marketing strategies across the financial services and telecommunications industries. Most recently he led the marketing efforts at Commonwealth Bank across a range of consumer products and currently leverages his knowledge and expertise for ING Bank Australia as Head of Marketing.

Adam Posner
CEO and Founder, The Point of Loyalty
Adam Posner

Adam is a customer loyalty and loyalty program specialist. He has been a data-driven marketer for over 27 years.Since 2013, Adam has commissioned, co-authored and authored 11 in-depth Australian and New Zealand customer loyalty and loyalty program research studies - ‘For Love or Money™. The Point of Loyalty helps brands design and deploy thriving loyalty assets to be profitable and sustainable for the business,  meaningful and desirable for their members and with belief and buy-in by their teams.

Agenda

 

Loyalty

Wednesday 24th March | 2pm AEDT & 11am HKT start

Are you focused on engaging, rewarding, and incentivising your customers to drive more revenue? Master how to provide a seamless customer journey that rewards behaviour as well as transactions to foster emotional loyalty to your brand.
 

 

Keynote with Sameer Kazi, CEO and Billy Loizou, VP Asia-Pacific

2pm AEDT | 11am HKT

More details coming soon!

Wednesday, March 24th (3.10pm AEDT)

Alexandra Smit, Marketing Strategist at Cheetah Digital hosts marketing leaders across Asia-Pacific to discuss the challenges they face, outcomes they have driven and first-hand knowledge from their loyalty strategies.

  • What emotional loyalty looks like
  • Ways to increase customer lifetime value
  • The data needed to power programs
  • Key success measure of loyalty programs

Wednesday, March 24th (3.50pm AEDT)

When your loyalty program has the word “Family” in the title you know it’s more than just points-for-purchases. Frank Neumann, Senior Director of Consumer Lifecycle Management at Vans, will explain:

  • What makes the Vans Family program unique
  • How they hit 12 million members in 2 years
  • How Cheetah helps them derive over nearly 50% of their US revenue from registered members

Personalisation

Thursday 25th March | 2pm AEDT & 11am HKT start

Walk away from this day with the ability to activate first- and zero-party data to deliver highly personalised, dynamic offers and content at scale based on what consumers are doing in the moment.

Thursday, March 25th (2.00pm AEDT)

Marketing rockstar Seth Godin will give you insights into how to become a fearless, empowered marketer who feels confident in taking the risks necessary to do the work that matters for people who care. Seth will discuss:

  • Why marketers should stop contributing to the noise by looking at the internet as a mass medium
  • Gaining the permission of their most viable audience and collecting their preferences
  • Delighting and engaging consumers on a personal level to create true brand evangelists

Thursday, March 25th (2.40pm AEDT)

Sanjay Gill, CEO of Purebaby, shares how the Australian baby clothing retailer:

  • Transformed their business digitally in time for the world-changing pandemic
  • How digital revenue went from 10% pre-COVID to 90% in the peak of COVID
  • How they maintained and created new relationships with their customers
  • How they partner with Cheetah to share Purebaby’s unique story
  • The future of retail

Thursday, March 25th (3.10pm AEDT)

Cheetah Personalization is here and you can attend a chat with the experts behind it. Join Patrick Tripp, SVP of Product Marketing, Brendan Murphy, Director of Solutions Consulting, and Schuyler Wareham, Head of ML Product Management from the Cheetah Product team to learn:

  • Overall product vision for Cheetah Customer Engagement Suite
  • Cheetah's approach to next-generation personalisation and machine learning
  • How Cheetah Personalization allows brands to connect with customers on a personal level and meet their expectations on a one-to-one basis


 

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