It’s great fun being an industry analyst.
We get into the weeds with buyers and users of enterprise marketing technology and are often able to glean deep insights into their requirements, challenges, and aspirations.
We generally enjoy unfettered access into the product roadmaps of the vendors and technology platforms designed to serve these users.
We understand market requirements and the ability of vendors to meet those needs both now and in the future.
I’ve spent the past five years serving as Principal Analyst and Chief Research Officer at The Relevancy Group and am delighted to report that I joined the product marketing organization at Marigold Engage+ to drive go-to-market activity for key solutions of the Marigold Engage+. Here are three key reasons why I made the jump.
1. To help marketers tackle their biggest challenges
Many enterprise marketers are inundated with more customer data than they can effectively manage. As a result, most preside over marketing programs that appeal to the lowest common denominator because they are unable to efficiently leverage key customer data to drive audience selection, channel preference, content, and cadence across the entire customer lifecycle. Consumers often lose out because marketers don’t have the tools to effectively provide them with the cross-channel messaging, offers, and brand experiences they sign up for.
Marigold Engage+ stands behind their tagline of being “dedicated to marketers,” and the Marigold Engage+ which was publicly announced at Signals 19 and is currently available to customers, has been designed to specifically address key data requirements for enterprise marketers, enabling brands to deliver highly personalized experiences at scale. Combining streaming data ingestion with a robust connectors framework and enterprise data management, the Engagement Data Platform gives marketers the power to harness customer data, build a 360° view of the customer, and then — most importantly — act on that insight.
Through advanced analytics, integrated machine learning, and smart messaging, the platform goes well beyond the capabilities of a traditional CDP and opens up a world of possibilities for the data-driven enterprise marketer. I couldn’t be more excited about the Engagement Data Platform and the opportunities it is enabling for Marigold Engage+ clients.
2. To work with a platform addressing acquisition, engagement, and loyalty
I’m also excited about the Marigold Engage+, empowering marketers to launch and coordinate initiatives across the entire customer lifecycle and to do so at tremendous scale. The Customer Engagement Suite, with the Engagement Data Platform at its core, includes solutions to address key marketer challenges around acquisition, engagement, and customer loyalty.
With a library of hundreds of optimized templates, the Customer Engagement Suite enables enterprises to launch rich, cross channel experiences designed to engage audiences, acquire zero party data, and better serve valued customers and prospects. The suite also incorporates an engagement layer that has been optimized on best-in-class infrastructure to drive highly personalized, contextual communications across email, SMS, push, mobile wallet, direct mail, and social.
Many global top brands currently utilize the Customer Engagement Suite because of Cheetah’s deep heritage as a premier messaging provider, and I believe many more will be signing up as they see the level of innovation being brought to market. The suite includes an industry-leading loyalty program management solution that provides marketers with best in class tools to design, create, and execute data-driven promotions, offers, and real-time interactions as well; Forrester recently highlighted Marigold Loyalty as a leader in the space and as a former analyst, I concur with their assessment.
3. To work with a dedicated team
The technology at Marigold Engage+ has me jazzed, but the people designing, developing, implementing, and supporting it, (and our thousands of customers across the globe), are another key reason I joined the company. I’ve known and admired much of the crew for years, but since launching in 2017, Marigold Engage+ has been investing upwards of 25% of overall revenue back into R&D.
That type of intense commitment to the product and to innovation attracts the best and the brightest, and it’s a joy to engage with them on a daily basis. If you’re a customer or partner, you know what I’m talking about. If you’re not, please reach out to me and I’ll elaborate with you directly.
Wishing everyone a wonderful Holiday and looking forward to engaging with you in 2020!
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